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Services · Way2 team

We set up conversion tracking for you

For teams that need working conversion data but not another project for their developers. We connect your sources to the ad platforms, set up analytics and keep an eye on it — in your own accounts.

Your data Website CRM Keitaro Telegram
Where it goes Meta Google Ads GA4 TikTok
We connect the sources you already have to ad platforms and analytics, then watch that the data keeps arriving.

Services · 01

Pick what you need

Each service can be ordered on its own. Scope and price are agreed after we look at your setup.

CAPI

Server-side conversion delivery

We send conversions from your tracker, CRM, Telegram bot or webhook to Meta, TikTok, Snapchat, Reddit, ChatGPT Ads and Pinterest through their Conversions APIs, using Most.

You get: events reaching the ad platforms and a visible delivery status for each one.

GTM · GA4

GTM, GA4 and end-to-end analytics

We set up tags, GA4 events and key events and link them with Google Ads so that one user action produces one clear signal.

You get: a documented tracking plan and changes made in your container by agreement.

Telegram

Turnkey Telegram tracking

We connect the ad click to the channel subscription and the deposit and send the events back to Meta, Google Ads, TikTok or Snapchat.

You get: a working funnel from click to deposit, with the conversion visible in the ad account.

Monitoring

Support and monitoring

We watch delivery and Meta quality signals — EMQ, match key coverage and diagnostics — and act when something breaks.

You get: problems noticed early instead of after the budget is spent.

Audit

Google Ads and analytics audit

A read-only review of Google Ads, GA4, GTM, Search Console, site tracking and speed with a prioritized action plan.

Open the audit →
Integration

Custom integration

No ready connector for your tracker, CRM or ad platform? We design and build one for your task.

Discuss an integration

How we work · 02

From the first message to working data

  1. 01

    Describe the task

    Write to us: where conversions come from and where they need to go.

  2. 02

    We review the setup

    We look at your stack and the access we will need.

  3. 03

    Agree scope and price

    You get a list of work and a price before anything changes.

  4. 04

    Set up and show

    We do the work in your accounts and show that events arrive.

How we set it up · 03

Built to the ad platform's requirements

We configure events, parameters and match keys according to the official requirements and documentation of each ad platform — the Conversions API, event names, deduplication, test modes. Work happens in your accounts, with the access you grant, and only within the agreed scope. Once the data arrives correctly, the platform takes over: bidding, optimization and attribution run on its own algorithms, and we make sure those algorithms get complete and accurate signals.

FAQ

Before you begin

How much does it cost?

The first consultation is free. The price of the work depends on the sources, platforms and volume; we name it after reviewing your setup, before any work starts.

What access will you need?

Only what the agreed work requires: for example, the ad account, the GTM container or the tracker. We list it before we start.

Can we keep our current tracker and CRM?

Yes. We connect what you already use; a custom integration is built only when there is no ready connector.

Next step

Tell us where your conversions come from

Write to us — the first consultation is free. We will suggest which service fits and what it takes.

Write in Telegram →