Conversion router
A bridge between trackers, CRM, custom webhooks, and ad platforms. Map, route, deduplicate, and monitor delivery.
Open Most →Performance infrastructure
Conversion data that makes it back to your ads
For teams that need to connect a conversion to the ad that brought it. Route events from trackers, CRM, Telegram, and webhooks to advertising platforms, then check delivery.
Sources
Trackers
CRM
Telegram
Webhooks
Ad platforms
Meta
Google Ads
TikTok
+ more
Products · 01
Choose the job you need to solve
Each product handles one part of the performance loop — from the first click to checking the event in an advertising account.
Check how Meta rates your conversions
Add all your Meta pixels: Quality watches Dataset Quality scores, match keys and diagnostics and alerts you to problems so you can react in time.
Open Quality →Subscription and deposit tracking
Connect an ad click to a Telegram subscription and a later conversion when the required source and campaign identifiers are available.
Open Telegram tracking →Pixel activator
Send test events to Meta, TikTok, Snapchat, Reddit, ChatGPT Ads, and Pinterest through official Conversions APIs.
Open Pixel →Services · 02
When you need it done for you
Conversion tracking and analytics setup, audits and custom integrations, delivered by the Way2 team.
All services →Google Ads & Analytics Audit
Review Google Ads, GTM, GA4, Search Console, site tracking and speed: account structure, measurement, and gaps in the available data.
Open the audit →An integration built for your setup
We design and build an integration around your tracker, CRM, data source, or advertising system.
Discuss an integration →How tracking and CAPI work
A practical knowledge base for tracking, CAPI, attribution, match quality, and advertising platforms.
Go to Help Center →Start · 03
Tell us where the conversion starts and where it should go
Write to us on Telegram — the first consultation is free. We will review your current stack without a ten-screen form.
Write in Telegram →