Alerts and diagnostics
Review Meta diagnostic issues, match key gaps, delivery freshness and alert status in the same workspace.
MOST QUALITY · META DATASET DIAGNOSTICS
See where conversion data needs attention
Quality brings Meta Dataset Quality signals, match key coverage, diagnostics and alerts into one operational view for your pixels.
The Quality screen opens after you sign in to Most.
Problem
Accepted events can still lack quality insight
An accepted conversion does not tell you whether Meta can match it well. Quality separates delivery from Meta’s website-event quality measurements.
How it works
From measurement to triage
Inspect the overview
Filter pixels by state and review Event Match Quality, match key coverage, diagnostics, event coverage and collection health.
Investigate and act
Open pixel details for event-level match keys and ranked fixes; use alerts to review changes in EMQ, coverage, freshness and token state.
Evidence & boundaries
A diagnostic score, with explicit limits
Health Score combines EMQ, freshness, coverage, deduplication and diagnostics. Meta’s web quality metrics cover website events; EMQ uses a 48-hour window, while coverage uses a 7-day average. The score does not promise ad performance.
Capabilities
Signals that explain the next check
FAQ
Before you begin
Does Quality measure every event source?
Meta Dataset Quality web metrics cover website events. Other accepted sources may not have a computed web quality score.
Next step
Review your signal quality
The first consultation is free. Ask us which pixels and website events can be measured and how to interpret the diagnostics.
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