Conversion router
A bridge between trackers, CRM, custom webhooks, and ad platforms. Map, route, deduplicate, and monitor delivery.
Open Most →Performance infrastructure
Conversion data that makes it back to your ads
For teams that need to connect a conversion to the ad that brought it. Route events from trackers, CRM, Telegram, and webhooks to advertising platforms, then check delivery.
Sources
Trackers
CRM
Telegram
Webhooks
Ad platforms
Meta
TikTok
+ more
Products · 01
Choose the job you need to solve
Each product handles one part of the performance loop — from the first click to checking the event in an advertising account.
Check how Meta rates your conversions
Add all your Meta pixels: Quality watches Dataset Quality scores, match keys and diagnostics and alerts you to problems so you can react in time.
Open Quality →Subscription and deposit tracking
Connect an ad click to a Telegram subscription and a later conversion when the required source and campaign identifiers are available.
Open Telegram tracking →Pixel activator
Send test events to Meta, TikTok, Snapchat, Reddit, ChatGPT Ads, and Pinterest through official Conversions APIs.
Open Pixel →Services · 02
When you need it done for you
Conversion tracking and analytics setup, audits and custom integrations, delivered by the Way2 team.
All services →Google Ads & Analytics Audit
Review Google Ads, GTM, GA4, Search Console, site tracking and speed: account structure, measurement, and gaps in the available data.
Open the audit →An integration built for your setup
We design and build an integration around your tracker, CRM, data source, or advertising system.
Discuss an integration →How tracking and CAPI work
A practical knowledge base for tracking, CAPI, attribution, match quality, and advertising platforms.
Go to Help Center →Start · 03
Tell us where the conversion starts and where it should go
Write to us on Telegram — the first consultation is free. We will review your current stack without a ten-screen form.
Write in Telegram →